Every piece of content promotion advice seems to be centered around social media.
And it’s frustrating. We know that. Having talked to many startup and small business owners, we know exactly what you are looking for.
While social media is a terrific way to get more traffic, it’s not always easy. So, if you need to promote content without social media, here are the alternatives you should definitely explore.
Publish on Medium
Before you judge publishing on Medium, hear us out. Having your blogpost on one of the fastest growing online publishing platforms offers many unique benefits.
- Medium newsletter goes out to millions of users.
- Medium shares stories on its social media channels.
- Medium blogs rank higher in search results.
There you go. You just have to create awesome stories and share them on the platform.
Email to Influencers
Send out the newly published content pieces to your entire email database. We strongly recommend an email opt-in form or bar on the blog to keep the promotion engine cranking. Now most of the mass emailer campaigns aren’t going to drive virality. You have to take some time out and send emails personally to experts and influencers in the industry.
This is an important digital content marketing step, especially when social media isn’t really working for your company. Even better if you have quoted the influencer in the content piece. They are more likely to share it.
Why does content promotion through social media doesn’t work for some? Often people aren’t looking for answers there. They just want to connect and communicate with friends or family. On the other hand, Quora offers you exactly the right opportunity. People have problems and they want answers or solutions. The best window to promote your piece of content or product.
However, the task is time-consuming and would often require a dedicated employee. Many companies hire a ‘community executive’ that takes care of such platforms. Ensure that you do not spam.