Start with a content audit.
Next up is your content marketing strategy.
Identify what you’re writing about.
Optimize your content.
Include meta descriptions between 140 and 180 characters. Include images and optimize them.
Promote your content.
Have a lead nurturing program.
Provide information of value, maintain top of mind awareness as a trusted resource, and deepen relationships. Doing so will create loyalty and trust, as well as resulting in 47% larger purchases according to HubSpot.
Measure and test.
Play for the long-term.
93% of consumers search before making a purchase.
[Authored by Tom Smith, Principal Consultant, Insights From Analytics]