The Whys of Content Writing and Marketing
According to DemandMetric, content marketing generates 3 times leads at 62% lower cost when compared to traditional marketing activities. Since money is a huge factor for companies competing against the industry giants, writing and promoting quality content is a no-brainer.
According to a research conducted by Custom ContentCouncil, more than 72% marketers rate content over paid magazine advertisements. The respondents even rated branded content over PR and direct emailers.
Content Marketing Tips for Startups in 2017
Create awesome stories
Invest in a monthly calendar
Write down the audience persona
Content writing isn’t enough